Play a little.
Learn a lot.
Come back tomorrow.
Quiz of Koko is a compact word-quiz game with an AI engine that composes each round around the player — turning one spare minute into a daily learning habit.
Which word means
“every day”?
Scroll to discover
The one-minute overview
A game players choose — learning that tags along.
Quiz of Koko brings adaptive AI to the most universally understood game format there is: the word quiz.
Short rounds meet players at their level, then reshape themselves with every answer.
Format
Quick, familiar, replayable
Engine
AI-composed word play
Ambition
A global daily language habit
No traction figures appear in this deck until founder analytics verify them.
The problem
Most vocabulary tools feel like homework.
People want to speak and write with more confidence — but the products built for it ask for too much time, structure and discipline first.
Words were never the missing piece — the missing piece is a reason to return.
- 01
Static content
One-size-fits-all word lists lose relevance fast.
- 02
Heavy format
Lesson-first apps demand effort before any enjoyment.
- 03
Missing loop
Without delight and visible progress, intention quietly expires.
The insight
The fastest route to practice is play.
Core thesis
When the challenge fits the player and progress is visible, a vocabulary exercise starts to feel like a game — and a game gets replayed.
- Ready in seconds
- Meaning through context
- Momentum over time
The product
Meet Koko — a quiz companion that learns how you learn.
CHOOSE THE CLOSEST MEANING
DAILY
It became a daily ritual before school.
- 01
Adaptive challenge
Difficulty responds to what each player demonstrates.
- 02
Context, not flashcards
Words live inside sentences, so meaning actually sticks.
- 03
A warm character
Koko keeps feedback friendly and human — correction players come back for.
How it works
Play in a tap. Progress in three moves.
Answer
One focused question, picked for this player.
Understand
Immediate context turns every result into a small lesson.
Advance
The next round adapts while streaks make progress tangible.
The engagement loop
Everything serves the next good answer.
Daily
habit
Prompt
A right-sized question
Reward
Instant feedback
Progress
Visible momentum
Return
Fresh play daily
Who it serves
A wide need, reached through different motivations.
Curious players
People who enjoy a quick daily challenge and learning something new.
Chosen by motivation
Working professionals
Students and professionals who want a stronger working vocabulary.
Chosen by motivation
English learners
Players building comfort with English words through context.
Chosen by motivation
Market opportunity
One game, sitting where three durable habits meet.
The opportunity spans entertainment, self-improvement and a repeatable daily ritual.
Market sizes stay blank on purpose until sourced, date-stamped research backs them.
Why now
Personal, playful learning finally has all its pieces.
AI
Adaptive content can be generated and refined at a speed static libraries cannot match.
HABIT
Daily puzzles have normalised short, shareable mental play.
ACCESS
Mobile distribution makes a global learning ritual possible from day one.
The edge
This is not a bigger question bank. It is a living game system.
| Capability | Traditional word quiz | Quiz of Koko |
|---|---|---|
| Challenge | Fixed question sets | Adaptive difficulty |
| Learning | Answer correctness only | Context-rich feedback |
| Relationship | Utility-led | Character-led |
| Retention | Session by session | Progress + streak loop |
| Content | Manually refreshed | AI-assisted system |
Business model
Freemium at the core, with two revenue paths that complete each other.
01 • Advertising
Monetise free play without blocking the core loop.
Thoughtful placements can fund broad access while protecting player trust.
- Rewarded moments
- Frequency controls
- Brand-safe context
02 • Subscription
Turn deeper engagement into recurring value.
Premium play removes limits and adds richer progress experiences.
- Ad-free experience
- Extended rounds
- Deeper progress insights
Advertising scenario
Every input shown. Every output checkable.
Replace every highlighted field with a verified operating assumption.
Monthly ad revenue = DAU × sessions/day × ads/session × fill rate × eCPM ÷ 1,000 × 30| Input | Conservative | Base | Upside |
|---|---|---|---|
| Daily active users | Founder input | Founder input | Founder input |
| Sessions per user / day | Founder input | Founder input | Founder input |
| Ads per session | Founder input | Founder input | Founder input |
| Fill rate | Founder input | Founder input | Founder input |
| eCPM | Founder input | Founder input | Founder input |
| Monthly ad revenue | Calculated A | Calculated B | Calculated C |
Scenario architecture only — no audience, fill-rate, eCPM or revenue assumption is presented as an actual. Ad-network eligibility and fill in our target markets are still unverified: advertising is a hypothesis to validate, not a committed channel.
Subscription scenario
Recurring revenue, modelled on levers we actually control.
Gross revenue, platform fees and net revenue are kept distinct.
Net MRR = MAU × paid conversion × monthly price × (1 − platform fee)Monthly active users
Founder input
Paid conversion
Founder input
Monthly price
Pricing input
Platform fee
Channel input
Net monthly recurring revenue
Calculated output
Gross MRR = MAU × conversion × priceAnnual run rate = net MRR × 12Proposed pricing
Three tiers. Nothing to decode.
FREE
$0
Build the daily habit.
- Core daily quiz
- Streak tracking
- Context feedback
KOKO PLUS
Price to confirm
Go deeper, without interruption.
- Ad-free play
- Extended rounds
- Progress insights
FUTURE TIER
Scope to validate
Expand value once demand is proven.
- Potential family plan
- Potential classroom tools
- Subject to discovery
Tier names, prices, feature gates and trial structure require founder validation and user testing.
Go-to-market
Growth begins with play worth sharing.
- 01
Seed the ritual
Consistent daily prompts and a founder-led community.
- 02
Make progress social
Shareable results, streaks and friendly challenge.
- 03
Compound discovery
Creator formats, search-led word content and partnerships.
Roadmap
A single 12-month plan — every gate opened by evidence.
Complete mobile launch checks
- Store policy and device testing
- Release readiness and support plan
- Web game stays live and improving
Measure early cohorts
- D1 / D7 / D30 retention
- Session frequency
- Acquisition tests behind agreed CAC gates
Decide with evidence
- Subscription conversion on real transactions
- Scale only what measures well
- New modes, audiences and partnerships
Sequencing is directional — subject to founder priorities, user evidence and available resources.
Ways to support
Two paths to the next proof point.
PROJECT SUPPORT
$500–$3,000/ month
Flexible monthly support for focused product, content, growth and operating milestones — a lighter way into the same $25k–$30k, 12-month validation plan.
- A defined monthly priority
- Visible progress updates
- Scope aligned to the support level
ANGEL INVESTMENT
Terms to discuss
Early-stage capital and strategic partnership to fund the same 12-month validation plan and responsible growth.
What the $25k–$30k covers: twelve months of game maintenance and support plus a small amount of advertising — enough to reach a stable version. Mass-scale advertising and mass user-acquisition are budgeted later, against our targets, as a separate budget. Stable version first; wide-scale advertising second.
Start a conversationNo investment instrument, valuation, ownership, return or financial outcome is offered or promised in this deck.
What support unlocks
Learning compounds. Iteration speeds up. Evidence gets clearer.
Product
Improve adaptive play, onboarding, progression and analytics.
Content
Expand high-quality question systems and editorial guardrails.
Growth
Test repeatable acquisition, sharing and community loops.
Operations
Fund essential tools, infrastructure and specialist support.
Marketing experiments ($6,000) are small-scale tests only — mass-scale advertising and mass user-acquisition are budgeted separately, against our targets, once a stable version ships.
Founder handoff
What must be verified before this deck leaves the building.
Every placeholder is intentional. Replace only with sourced, current, founder-approved information.
Build the habit with us,
one word at a time.
Koko is at the stage where a small circle of supporters still shapes the product, the evidence and the plan — and that is exactly why joining now matters.